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Babush Material Handling Systems, Inc.
W222N5739 Miller Way
Sussex, WI 53089
Ph. 262-650-7700
Fax 262-574-5441

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RedPrairie and Babush Material Handling Open RFID Technology Center

Partnership will provide pre-integrated RFID solutions to minimize risk, installation time and cost of deployment

Milwaukee, WI – October 17, 2006 – RedPrairie, the world’s leading consumer driven optimization company has partnered with Babush Material Handling Systems, an expert in material handling system and control technology, to supply pre-integrated high-speed RFID labeling and RFID operational solutions. Integrating RFID, barcode, material handling controls and enterprise networks is a challenging task that many companies are preparing to face. Providing ready to deploy fully integrated end-to-end solutions minimizes risk, installation time required and cost to deploy these proven systems for customers.

Companies can learn about and test the functionality in the newly opened Babush and RedPrairie joint RFID Technology Center where working RFID automation components have been installed to support real world business processes. This large scale 3,200 square-foot center will provide visitors hands-on experience to better understand the components required to install a successful RFID solution by duplicating their own operation as much as possible. The RFID tags are used with integrated material handling systems so customers can view the process under real operating conditions and decide about the value of the operational processes they can deploy.

“Customers need to be planning now how they will deploy the efficient tagging and use of RFID in their operations as label volumes increase beginning in 2007. We can help with that planning and deployment,” states Gary Morgan, Vice President, RedPrairie.

“The solutions presented in the RFID Technology Center will allow our customers to see the business impact and discuss how automation capability using RFID conveyor portals integrated to direct material handing controls can be deployed in their business,” remarks Chris Shult , Babush President.

The Babush and RedPrairie RFID Technology Center is also equipped with high-speed conveyor systems to allow tag placement testing. As additional products are tagged, the first step is testing the readability of tagged product before pushing the product out into the supply chain and expecting near 100% readability. The conveyor system can test product read speeds of up to 600 feet per minute and accurately apply labels as fast as 60 cases per minute.

RedPrairie’s RFID solutions provide for the commissioning of EPC numbers, application, tracking and aggregation of tags using automated equipment, and logistical operations using vehicle mounted readers.

About Babush Material Handling Systems
Babush Material Handling Systems, Inc. provides state of the art material handling services through rapid development of new technologies and partnering programs. With over 75 years in material handling integration, Babush is positioned to provide you with the most cost effective solutions, on time deliveries, and high quality customer care for all of your material handling integration needs.

For additional information about Babush, call 1.262-650-7700, or access

About RedPrairie Corporation
RedPrairie is the world’s leading consumer driven optimization company. Built on an advanced Service Oriented Architecture (SOA) developed over the past 10 years, the RedPrairie integrated suite of end-to-end (E2eTM) solutions offers on-demand capabilities to over 25,000 sites worldwide for many of the world’s largest companies. With 21 global service sites and standard service methods that have been validated over the last 30 years, RedPrairie provides unparalleled service and support.

For additional information, call 1.877.733.7724, or access

RedPrairie, DigitaLogistix and DLx are registered trademarks of RedPrairie Corporation.
E2e is a trademark of RedPrairie Corporation.

© 2006 RedPrairie Corporation. All Rights Reserved.

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